Offering free treatment for trauma and burn victims in Egypt for years, Ahl Masr Foundation has created a one of a kind hospital in the Middle East region and Africa and has been advertising their services on outdoor advertising campaigns for a while now, this time they are sharing their achievements on Cairo’s billboards with an awareness campaign, after their OOH campaign in May asking for this year’s Zakat. Healthcare non-profit foundation is letting Ahl Masr’s audiences know that “With your support, we were able to organize awareness campaigns for more than 1,500,000 beneficiaries displayed on a white background and the same template design they use for their campaigns. The area has all their contact information and bank accounts for donations, while the left side shows the benefited people from these campaigns to get you emotionally hooked with them. Released during the first week of December, the campaign was seen on uni-poles in different locations across Greater Cairo.
