The main dealer of different elite automotive brands Kasrawy Group is back to the OOH arena to advertise the all new Citroën C5 Aircross SUV on the billboards of Cairo, narrating the story of the automobile instead of just listing the car’s features. After four months of disappearance from the outdoor market’s scene since its last OOH campaign; the automotive brand is advertising the moments of the journeys you will have while driving the car model with Egypt’s map as the background and the ad copy that plays a vital role in this campaign says “All over Egypt with comfort”, “Unwind to Siwa”, “Relaxing road to Marsa Alam”, adding “Saint Catherine in easy mode”. The campaign has jammed the roads during the first week of December, using double-decker poles, uni-poles, billboards and mega-signs in various locations to cover this big media plan across Greater Cairo.
