Parallel to their OOH campaign for BOHO this month, El Asreya Development doubles their work with another outdoor advertising campaign to promote their residential project Boardwalk in New Capital, welcoming their clients on board. The unique 3D shots displayed in the ad show a visualization of the mesmerizing project to give the viewers a glimpse of the heavenly life that awaits them there. The straight forward ad copy says “Welcome on board” to attract the ones interested to get the life they deserve at Broadwalk, it also announces the location of the project “New Capital”. The bottom side has the developer’s hotline and website URL as a CTA. The campaign popped on the roads during the first week of December, using double-decker poles and uni-poles in many locations across Greater Cairo.
