Known for its solid presence in the OOH market, El Asreya Developments has been working on that presence since 1990 to bring us different real estate projects, this month they are repeating the OOH campaign for their vacation project Boho El Sokhna to provide you a “Vibrant life”.

Carrying on with the same template design they established as part of their identity, the developer is showing examples of the inside of the projects, adding their slogan “Vibrant life” one more time on the billboards of Cairo, Egypt. The bottom side has its hotline, logo and website URL for any further inquiries.

The campaign popped up during the last week of November, using double-decker poles, uni-poles and billboards in many locations across the roads of Greater Cairo.

Boho El Sokhna repeats “Vibrant life” on Cairo’s billboards-00
Boho El Sokhna repeats “Vibrant life” on Cairo’s billboards-00

The Art & Science of OOH

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