Supporting Egyptian women’s health has been an ongoing mission since 100M Healthy Lives’ latest outdoor advertising campaign, ensuring that her health is your strength to return back to promote the same cause by Ministry of Health and Population. Under the patronage of President AbdelFattah Elsisi, the health initiative is displaying different women at different ages with an ad copy that says “Free Diagnosis and Treatment are available” to encourage the pearls of our society to step up and check on their health not only for themselves but for their loved ones. The bottom side has the World Health Organization (WHO) logo, along with the Ministry of Health and Population’s logo. The campaign appeared during the last week of November, using uni-poles, billboards, double-decker poles and mega-signs in many locations across Greater Cairo.
