After launching the second phase of Capital Heights on an outdoor campaign, Safwa Urban Development is back to the OOH arena with a new outdoor advertising campaign to advertise their business park Financial Hub in New Capital as the “First accredited design”. On a red background and a 3D design, the developer is announcing that Financial Hub got the “First accredited design”, “At the heart of the business district in the New Administrative Capital” as mentioned in their ad copy. Other visuals show and state “Administrative & commercial spaces”, thrilling with ‘Launching soon”. The bottom space has the developer’s logo and hotline for any further information needed. The campaign was released during the first week of December and can be seen on double-decker poles, uni-poles and mega-signs in many locations across Greater Cairo.
