Returning to the OOH market after their outdoor promotional campaign for iPhone XS; Apple Inc. is now promoting and introducing iPhone 11 & iPhone 11 Pro to the billboards of Cairo.
Apple is capturing more of what you see and love with its dual-camera system, offering all-day battery life to last longer with you. The visuals are similar to those of their recent OOH campaign, using nearly the same elegant design template, displaying different colors of the new phone, adding iPhone 11 Pro's Triple camera, offering "Three cameras. Unlimited possibilities". Other visuals include their ad copy that says “أحلى ما فيه. كل ما فيه” which translates to “The best thing of it. All of it”, adding their global slogan "The right amount of everything" to announce that you can “Pay over 12 months with zero benefits”. The bottom space includes their sponsors such as Tradeline, Switch Plus, along with their telecom partners Vodafone, Orange and Etisalat.
The campaign popped up during the first week of December, using billboards, mega-signs and uni-poles in many locations across Greater Cairo.
Industry: Mobile Devices
Advertiser: Apple Inc.
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole | Triple-extended | Butterfly Double-decker | Triple Uni-Pole
OOH Agency: Beyound Advertising
Region: North Africa
Tags: Etisalat | iPhone 11 | Orange | Product Launch | Tradeline | Vodafone | iPhone 11 Pro | Switch Plus
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