SODIC Development is advertising SODIC Commercial with its “Clinics – Offices - Retail” on an outdoor advertising campaign, following their promotional outdoor campaign for Azailya earlier in October. Understanding how the OOH game should be played; SODIC has always been aware of the out-of-home restriction regarding the visuals and especially the ad copy. The whole campaign is grabbing people's attention on the roads with its different colored visuals and a short straight to the point copy that says “We mean business” as always expected from them. Other visuals announce “Ready to deliver” “Clinics – Offices – Retail”. The bottom side has SODIC commercial’s logo and its hotline for any further inquiries. The campaign appeared during the fourth week of November and can be seen on double-decker poles and uni-poles in many locations across Greater Cairo.
