After changing the game in October on a teaser outdoor campaign, then revealing it on an OOH campaign later on in November, Cornerstone Development carries on with their steady outdoor strategy to announce the launch of their first residential project The Curve in New Capital.
Building homes instead of houses, Cornerstone Development is thriving to mold the OOH landscape by selling lifestyles and culture in The Curve, where you will find “Penthouses | Apartments | Lofts” according to their ad copy. The visuals reflect the huge green areas in The Curve including one of a kind open-air trees lounge including an eye-relaxing spaces and a tree built in the house with or maybe it’s the other way around, giving viewers the opportunity to breathe more, live more and “Escape to the tree”, "A spirit of openness", and "New shape of living" to embrace nature. The bottom space includes their tagline “We live here, join us” and the developer’s hotline as a call-to-action for the billboards viewers.
The campaign popped up with a huge media plan during the fourth week of November, using double-decker poles, uni-poles, mega-signs and billboards in various locations across Greater Cairo.
]AD] The Curve - The Curve is Cornerstone Development’s leading residential project that mends the outdoors with the indoors to embrace the natural atmosphere, offering a fully-integrated luxurious experience. With an aim to build spaces that vibe with innovation & creativity by creating a place with simple organic architecture, combining comfort & sophistication at the same time to embrace nature instead of destroying it. The trees there are melding into the houses to form a beautiful work of art that makes you think of the story behind each tree, the emotional connection you will create and the vibes you are going to receive there within an innovative informational landscape. The Curve is also providing bespoke options from a one-bedroom apartment, penthouse duplexes to private pool terraces each with high attention to details and care in every detail.
For more information; http://bit.ly/2RdwZTO
Industry: Real Estate
Brand: The Curve
Advertiser: Cornerstone Development
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Massive Campaign | NAC | New Capital | Product Launch
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