Similar to their 2018’s OOH campaign and 2017’s outdoor campaign, the international event Cairo ICT is back to the Egyptian OOH market to announce its 23rd edition of the information and communications technology offering a digital experience of more than 5000 + exhibitors 98,000 + conferees and over 1 million visitors.

Under the High Patronage of H.E. Abdelfattah Elsisi President of the Arab Republic of Egypt, the event is being held from “1-4 of December” at Egypt International Exhibition Center (EIEC). Cairo ICT is the opportunity to get to know new technologies & trends, seizing the chance to meet clients from different prominent emerging markets of the region to open a door for new business and new cooperation. The visuals have a green background and the information mentioned previously in their ad copy to invite you to join this technological feast. The bottom side announces the event’s main sponsor telecom operator WE, along with other sponsors such as OrangeMasterCardNBEBanque Misr, Microsoft, IDEMIA, Egypt Post and more.

Appearing during the first week of November, the campaign is displayed on uni-poles and mega-signs in different locations across Greater Cairo.

The 23rd edition of Cairo ICT is on the roads of Greater Cairo-00
The 23rd edition of Cairo ICT is on the roads of Greater Cairo-00

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