Roots; “The new taste of happiness” fills Cairo’s billboards

Egyptian company specialized in producing natural herbal products has launched a new awareness outdoor campaign to advertise their herbal beverages on the billboards of Cairo.

The campaign is spreading knowledge about the brand’s products of herbal tea, apple cider and more. The visuals have a brown tone that vibes warmth and trust, while the ad copy says “Roots”, “The new taste of happiness” and under it, there is the name of each beverage.

Appearing during the first week of November, the campaign is displayed on uni-poles and mega-signs in different locations across Greater Cairo.