Under the patronage of his Excellency Prof.Dr.Mostafa Madbouly Egypt’s Prime Minister and his Excellency Prof.Dr Assem El Gazzar Minister of Housing, Utilities & Urban Communities; the General Authority for Construction and Housing Cooperative along with the Ministry of Housing, Utilities and Urban Communities have released an OOH campaign to announce the International Conference for Cooperative Housing (ICCH) 3rd edition under Sustainable Cooperatives.

The campaign is based on the event marketing strategy to promote the ICCH conference “At Hilton Cairo Heliopolis” from the “1st-4th of December” according to their ad copy. The visuals have a background of blue shades and many hands holding each other’s to prove that strength lies in unity as the main theme chosen for this edition is “Sustainable cooperatives”. The conference’s goal is to discuss the alignment of international and national cooperative development frameworks with the Sustainable Development Goals (SDGs). The visuals include their main sponsor GV Development, HD Bank, Egypt, EgyptAir, HBRC and Ministry of Foreign Affairs.

The campaign was out there during the fourth week of November, using double-decker poles and uni-poles in various locations across Greater Cairo.

The third ICCH aims for sustainable cooperatives this year-00
The third ICCH aims for sustainable cooperatives this year-00

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