Established in 2003 as a marketing and distribution operation initially serving the local Egyptian market with a range of soluble coffee products sold, Carvana Foods is advertising its brand Bonjorno Café on the billboards of Cairo with a branding outdoor advertising campaign.
The food & beverage company is promoting its “Coffee Mix” product on Cairo’s billboards with their branded green and brown colors on the famous template design that everyone memorized. Regarding the ad copy, it says “Bonjorno Café”, “Coffe Mix” which is creamed coffee, calling it “The right mix” to start your day with.
The campaign was released during the third week of November, using uni-poles, billboards, double-decker poles in many locations across Greater Cairo.
Industry: Food & Beverages
Brand: Bonjorno Café
Advertiser: Carvana Foods
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Branding Campaign
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