Telecom Egypt’s company WE is catching up with the crazy offers of the Black Friday for the first time in years on an outdoor advertising campaign that filled Cairo’s billboards. Aligning with their identity by using their branded purple shade; WE is showing a bird-eye night shot of Greater Cairo in the background to promise everyone their offers for the “ WE Friday” as mentioned in their ad copy. WE Friday has offered “Up to 50% off and a free month with all Control tariffs & Sico Plus 2”, in addition to another offer that includes “2 free months for indigo’s monthly tariffs & Nokia 3.1 Plus. The campaign popped up during the third week of November, using uni-poles in various locations across Greater Cairo.
