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Egyptian insurance company Royal has just launched an OOH campaign to promote their varied portfolio of insurance policies.
The campaign encompasses several messages under the slogan “Be safe”, with photos that represent the different products conceptually over a white background and minimal ad copy. Coverage for personal, travel, home, and car insurance appear in different ads with the same style of artwork.
Megas, Double-decker poles, and Large and X-Large uni-poles present this campaign across the Greater Cairo.
Brand: Royal Insurance
Advertiser: Royal & Sun Alliance Middle East (RSAME)
OOH Size: X-Large uni-pole | Large uni-pole | Mega
Region: North Africa
Tags: Multi-product Campaign | New Advertiser | North Africa | North Africa
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