Egyptian insurance company Royal has just launched an OOH campaign to promote their varied portfolio of insurance policies.

The campaign encompasses several messages under the slogan “Be safe”, with photos that represent the different products conceptually over a white background and minimal ad copy. Coverage for personal, travel, home, and car insurance appear in different ads with the same style of artwork.

mega-signs, double-decker poles, uni-poles present this campaign across the Greater Cairo.

New outdoor campaign from Royal Insurance-00
New outdoor campaign from Royal Insurance-00

The Art & Science of OOH

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