Egyptian pharmacies franchise 19011 is back to the outdoor market with a seasonal outdoor advertising campaign for the Black Friday, after joining the Ramadan campaigns group last June with an OOH campaign.

Similar to their repeated design template, the pharmacy chain is using a black background, adding some festive vibes that fit the Black Friday Mood, where their name and number is rapped as a present on Cairo’s billboards, promising the viewers with “The strongest offers in Egypt”.

The campaign surfaced during the fourth week of November, using double-decker poles, uni-poles and mega-signs in many locations across Greater Cairo.

19011 jumps on the Black Friday’s train with the strongest offers-00
19011 jumps on the Black Friday’s train with the strongest offers-00

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