Parallel to GSK’s campaign for Otrivin, Panadol continues to fill Cairo’s billboards with its pain relief products, this time bringing back Panadol Cold & Flu to make your winter cold-free.
The medical company is using a seasonal marketing strategy to seize the wintertime with a yellow background to be the showcase of the Panadol Cold & Flu drug, informing everyone that it provides “A relief from the cold & flu symptoms”. Other visuals have the packaging and beside it they announce that it treats “Nose blocking, headache and body ache and fever”, placing its price as well.
The campaign was released during the second week of November and can be seen on uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.
Industry: Pharmaceuticals & Biotech
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: New Season Campaign | Panadol Cold & Flu
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