Launching “The first compound in Heliopolis” last October on an outdoor campaign, then reinforcing it at the end of October with an OOH campaign; Porto Group is reinforcing Porto Heliopolis one more time on an outdoor advertising campaign. The pioneer advertiser is using an extremely elegant design with a black background, stating “New Porto for the new Heliopolis”, “launching phase 3”. Other visuals have the same background and the new Heliopolis shown there in a conceptual design in a sophisticated gold. The bottom side has their hotline for any further information. Appearing during the second week of November, the campaign is using a serial of double-decker poles in many locations across Greater Cairo.
