Being on the roads actively with lots of OOH campaigns such as “Agda3 kart” and their special offers for iPhone 11 that was displayed on an outdoor campaign, bringing their multi-services with WE Pay to the billboards of Cairo.

The new product is filling Cairo’s billboards with its money transaction services, with an ad copy that explains the essence of it “Receiving, sending and lots of other services”, announcing that it’s called “WE Pay”. The bottom space includes their partners Meeza and Banque Misr.

The campaign popped up on the roads during uni-poles, billboards and mega-signs in many locations across Greater Cairo.

WE hits Cairo’s billboards to launch WE Pay-00
WE hits Cairo’s billboards to launch WE Pay-00

Campaign Credits

Industry: Communication

Brand: WE

Advertiser: TE (Telecom Egypt)

OOH Size: Billboard | Mega-Sign | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Product Launch

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