Disappearing from the OOH market for a long year since their OOH campaign for Ramadan 2018, local Egyptian radio station Radio 90.90 has launched a new outdoor advertising campaign. The branding campaign filled Cairo’s billboards with its dark background and an ad copy that says “Radio 90.90”, switching and playing with words to fool around a little bit, stating “I am not just a radio”, “A not just a radio I am” to express their uniqueness and sense of humor. The campaign was launched during the first week of November, using uni-poles, billboards and mega-signs in different locations across Greater Cairo.
