After teasing with an outdoor campaign then celebrating 25 years on the billboards of Cairo with an OOH campaign; McDonald's carries on with their outdoor strategy with a campaign upgrade to continue the celebrations, bringing special offers for 25 days with 25 pounds. The fast-food franchise is using their branded yellow color to be the showcase of the campaign, displaying their special offer for the special occasion of completing 25 years in the Egyptian market. As a result, McDonald’s is offering different items of their delicious meals that of course include their iconic golden fries in it displayed on a phone as a CTA for the billboards viewers, encouraging them to order online because this offer is “Only on McDonald's App”, adding their slogan one more time “25 years loving it .. 25 years loving you”. Popping on the roads since the first week of November, the campaign appears on uni-poles, billboards and double-decker poles in various locations across Greater Cairo.
