Real estate tycoon Tatweer Misr is announcing its newest vacation project at IL Monte Galala, Phia located in Ain Sokhna with an outdoor advertising campaign, offering lots of fun warm moments “With a view”, parallel to expanding their branding OOH campaign this November. The multi-channel campaign is using refreshing visuals to add some colors to the billboards of Cairo, featuring a close-up of the warm sea of El Sokhna. As for the ad copy, it includes the name of the project and its slogan “Phia Sokhna … With a view”. Other visuals focus on magnifying the small details of luxury that awaits you there to grab people’s attention. The campaign was spotted during the second week of November, using double-decker poles, uni-poles, mega-signs and butterfly in a huge media plan distributed wisely in many different locations across Greater Cairo.
