After celebrating 45 years of Chevrolet with an anniversary campaign, automotive dealer Al Mansour Automotive has released a new outdoor advertising campaign to promote one of their leading car models Chevrolet Malibu with its 2020 edition, after launching the same model on an out-of-home campaign last May. Al Mansour this time is using real-life shots of the sedan car model that seems to be captured in the city and not in the highways like their previous campaign, the automobile is dazzling with its eye-catching royal blue color, while the ad copy states “Chevrolet Malibu … See for yourself”, adding a hotline to call as a CTA, informing the viewers with the starting price of the car, adding that there is an available “Test drive” for this beauty and finally adding their tagline “Find new roads”. The campaign landed on the ground during the first week of November and can be seen on uni-poles, double-decker poles and mega-signs in many locations across Greater Cairo.
