Following up with trends by sponsoring CIFF with Badya on an OOH campaign; Palm Hills Developments is now announcing the launch of its business park and destination Golf Central with a new outdoor advertising campaign decorating the billboards of Cairo with its “Finest commercial hub” in 6th of October City where you can Eat. Work. Shop. Displaying shots from their commercial project as a whole, the advertiser is giving the billboards viewers an idea about the community, culture and atmosphere that they will deal with. The upper parts of the visuals show the building, café’s and roads of Golf Central, while the bottom part announces “Now launching … The finest commercial hub in the heart of Palm Hills October”, explaining that it includes “Offices, retail and F&B”, and highlighting that this project is a Business destination where you can Eat. Work. Shop, in addition to the project’s logo, the advertiser’s hotline and website as a CTA. Appearing during the last week of October, the campaign is using mega-signs, double-decker poles, billboards and uni-poles in many locations across Greater Cairo.
