Ceramic and porcelain manufacturer Mostafa El Sallab can be seen on the billboards of Greater Cairo since the first week of August with a new outdoor campaign.
The OOH initiative advertises the new branch that the group has just inaugurated in Sheikh Zayed City. The ads are partitioned in two, with one side showcasing a photo of the store and ad copy in the other side informing viewers of the store and its location.
With  uni-poles, Gates, and mega-signs, the campaign can be seen on the main roads of Greater Cairo.

The Art & Science of OOH

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