The Ministry of Investment and International Cooperation (MIIC) has launched a new outdoor advertising campaign for the fourth edition of Investment for Africa Forum at Cairo’s New Capital to bring a unique pan African platform gathering in one place the African heads of state and governments in inclusive interaction with prominent regional and international investors, as well as international financial institutions, under the high patronage of H.E. Abdel-Fattah Al-Sisi, President of the Arab Republic of Egypt. The campaign is using event marketing strategy to announce this huge event with visuals that have the African atmosphere all around it; using a background with different patterned African doodles in addition to many African people in a design shaped of Africa itself. Regarding the ad copy, it announces the date that will take place during the “22-23rd of Nov.2019”. Other visuals that feature lots of African faces are including an ad copy that informs Welcome to the New Administrative Capital, Egypt, while the bottom space has both the Ministry of Investment and International Cooperation, in addition to the General Authority for Investment and Free Zones’ logos. Appearing during the first week of November, the campaign uses uni-poles, mega-signs, double-decker poles and butterfly double-decker in various locations across Greater Cairo.
