Prime real estate developer Palm Hills Developments has released an outdoor advertising campaign to announce their sponsorship of the 41st round of Cairo International Film Festival (CIFF) under the name of Youssef Sherief Rezk Allah with their latest residential project Badya.
Using event marketing tactic to announce their sponsorship of the upcoming CIFF with different visuals; the advertiser is portraying different mesmerizing artworks such as Van Gogh’s masterpiece The Starry Night to add an artistic sophistication on the billboards of Cairo. As for the ad copy, it has both the advertiser’s and the brand’s logo announcing that they are “Proud sponsors of the Cairo International Film Festival” with the logo the festival down there and the date of the festival.
The campaign popped up on the roads during the second week of November, using double-decker poles, uni-poles and billboards in various locations across Greater Cairo.
Industry: Entertainment | Real Estate
Advertiser: Palm Hills Developments
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Sponsorship | Cairo International Film Festival | Youssef Sherief Rezk Allah
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