After introducing oil you can count on in an OOH campaign last October, Toyota Egypt has announced the launch of the multi-talented SUV, the 2020 Toyota Rush on an outdoor advertising campaign, showing up with its fusing dynamic energy and sharp elegant design to breakaway from the everyday. The awareness campaign is introducing the car model to the billboards’ viewers by displaying its edgy exterior design and extreme performance in a freezing shot of the car model speeding on the roads with a mixed tone of the violet and blue shades. As for the ad copy, it announces the name of the car “Toyota Rush 2020”, the bottom space includes Mobile 1’s logo, as well as the advertiser’s logo. Appearing during the first week of November with a huge media plan, the campaign can be seen on double-decker poles, uni-poles and mega-signs in many locations across Greater Cairo.
