International music streaming mobile app Deezer is back to the roads of Cairo after their 2018’s OOH campaign with a new branding outdoor advertising campaign to promote themselves and encourage you to choose what you would like to listen to among 65 million songs available. The mobile app is striving to let you know the benefits of their brand, explaining that “We provide 65 million song and all you have to do is to choose”, adding “With Deezer, live the music to live the moment” and a CTA that says “Download the app” through Google Play and App Store according to their ad copy. The visuals have their branded blue color and different artists and songs displayed on the left. Appearing during the first week of November and can be seen on double-decker poles, uni-poles and billboards across Greater Cairo.
