Parallel to their outdoor advertising campaign for their winter collection, shopping online portal Souq.com has released another promotional OOH campaign to keep up with the offers and promotion in anticipation to the upcoming Black Friday, this time to enjoy the offers you will have to "Find yourself a shopping partner".
Souq.com proved that they are one of the most active brands on the OOH landscape, launching campaigns constantly, whether there is an occasion or not, the online portal has always been on the roads showing their wide-range target audience with special offers and luring promotion. The visuals are split into two halves with one side announcing the product they are offering and the other introduces the promotion itself; “11.11 discounts”, “From the 11th to the 13th of November”. Other visuals say “Find yourself a shopping partner” which explains why everything on their portal comes in pairs these days. The bottom side has its official sponsors such as CIB, Meeza, Samsung, Nike, Toshiba, Flyin.com, LG and more.
Surfacing during the last week of October, the campaign can be seen on double-decker poles, uni-poles and mega-signs in premium locations across Greater Cairo.
OOH Size: Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Special Promotion | CIB | LG | Samsung | Meeza | Toshiba | Flyin.com | Nike | Ring Road Combination
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