Following their OOH campaign for Atika, New Plan Developments carries on with their outdoor advertising campaign to introduce their global Italian experience of their residential project Tonino Lamborghini for the first time in the Egyptian market, choosing the New Capital to be its destination.
The leading developer is using the same identity of the Italian luxury and lifestyle brand, founded in 1981 by Tonino Lamborghini, heir of the Lamborghini family, today the company headquarters are located in the magnificent Palazzo del Vignola, a Renaissance villa just outside Bologna’s city walls; the simple visuals announce the name of the project “Tonino Lamborghini”, explaining that it’s “Residences New Capital”, reassuring that it’s both “Branded” and “Furnished”. The bottom side has their hotline as a CTA to the billboards viewers.
The campaign surfaced during the last week of October, using uni-poles and double-decker poles in different locations across Greater Cairo.
Industry: Real Estate
Brand: Tonino Lamborghini
Advertiser: New Plan Developments
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: New Capital | Product Launch
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