Prime real estate developer SODIC has launched a new OOH campaign to announce a new phase of their residential project SODIC East, Azailya, bringing it back after a year of disappearance from the outdoor advertising scene since their latest campaign.

The awareness campaign is capturing different moments and displaying the outside and the inside of the project with an ad copy that says “New beginning at new Heliopolis”, announcing that they are “Launching phase one from Azailya”, “Apartments”. The bottom space include their hotline, website URL and SODIC’s logo.

 Spreading during the fourth week of October with a large media plan, using uni-poles, double-decker poles and billboards in various locations across Greater Cairo.

SODIC East brings “A new beginning at new Heliopolis” on an OOH campaign-00
SODIC East brings “A new beginning at new Heliopolis” on an OOH campaign-00

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