Warming up with their latest branding outdoor advertising campaign, prime real estate developer Landmark Sabbour has released a teaser OOH campaign to make the billboards viewer wonder what is happening at “1 El Teseen St.” that seems to refer to the 5th settlement.

The teaser is dropping the news to announce that “A new landmark coming soon” according to their ad copy that also includes an unfamiliar logo that seems to be the one for their upcoming project, while the visuals have a sample nature to grab the attention with different dark solid colors on the background. Another visual similar to the ones on their previous branding campaign states "From locations to landmarks".

The campaign started to spread during the last week of October, using butterfly double-decker, uni-poles, mega-signs and billboards in various locations across Greater Cairo.

We promised you to reveal this project, the developer has unveiled it on an outdoor campaign in December, calling it 1-Ninety which is the translation to the "1 Teseen St." with a huge media plan.

Cairo’s billboards: Something is being cooked at “1 El Teseen St.”-00
Cairo’s billboards: Something is being cooked at “1 El Teseen St.”-00

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