After launching an outdoor advertising campaign to be part of Ramadan tent’s last June, Majarrah Mall is back to the billboards of Cairo to advertise their medical center Cleopatra Clinics’ different services. Using awareness marketing tactic to announce their services, Cleopatra Clinics is using a white background and part of their medical center to be the showcase of the ad. As for the ad copy, it elaborates “Now in Majarrah”, “All specialties” listing those specialties; “Laboratory – Scan – Pharmacy – Home visit”. The bottom space has its hotline as a CTA to the billboards viewers. The campaign popped up during the fourth week of October and can be seen uni-poles, mega-signs and billboards in different locations across Greater Cairo.
