Following their outdoor advertising campaign, the master developer of Sahl Hasheesh, Egyptian Resorts Company (ERC) is bringing to light 270, a new vacation project in Sahl Hasheesh. The campaign is using awareness to inform everyone that their project is offering “270 degrees of sea living” with “Fully finished sea view apartments” according to their ad copy. Regarding the visuals, it has a bird-eye shot to the mesmerizing sea view with different shades of green and blue. The upper side has Sahl Hassesh’s logo, while the bottom one has the developer’s logo and a hotline for any further information. Appearing during the fourth week of October, the campaign can be seen on billboards, double-decker poles, along with a combination of uni-poles and mega-signs in different locations across Greater Cairo.
