Just after their outdoor advertising campaign for NextMove, Informa Exhibitions carries on with their OOH appearance on the roads of Greater Cairo to advertise for three different exhibitions Electricx, FIREX Egypt and Solar – Tec; leading power, renewable energy industry and fire safety exhibitions in Egypt and North Africa at Egypt International Exhibition Center in 5th settlement.
Informa Exhibitions is using event marketing strategy to announce the three upcoming “Leading power, renewable energy industry and fire safety exhibitions” as mentioned in their ad copy, while the visuals have combined the three events on the billboards of Cairo on a white background, revealing “FIREX Egypt, Electricx and Solar – Tec” the big event is going to take place on “3-5 November 2019” at Egypt’s International Exhibition Center in 5th settlement”. As for the visuals, it show a guide taking the event visitors into a tour and next to it a solar plate.
Appearing during the third week of October, the campaign is using billboards, mega-signs and uni-poles in various locations across Greater Cairo.
Industry: Events & Exhibitions
Brand: Electricx | FIREX Egypt | Solar – Tec
Advertiser: Informa Exhibitions
OOH Size: Billboard | Mega-Sign | Uni-Pole
Tags: 5th Settlment | Egypt International Exhibition Center
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