Real Estate developer Al Sedek has revealed the teaser campaign that they launched in June asking viewers why they would live in the desert. With photos of different projects in urban areas, the ads showcase a variety of apartment blocks in districts like Maadi, Mokattam and Nasr City. The ad copy informs of the payment conditions, as well as the districts and the details of the company. The artwork also includes the same desert photo of the teaser campaign from last month for viewers to connect both campaigns more easily. Using uni-poles and mega-signs; the campaign can be seen in the same locations of the preceding teaser campaign.
