Announced on an outdoor campaign in 2018, then officially launched later on during this September on an outdoor advertising campaign, PyraMed Medical Park by Samcerete Development is back to the roads of Greater Cairo to display their down payment plan for clinics and hospital as “The best in medical care”.

Using a transactional marketing strategy to spread the news and increase their ROI, the developer is using live shots from their project to lure their target audience; doctors, investors and businessmen interested in the healthcare field to get to business. As for the ad copy, it announces their down payment plan along with their slogan “The best in medical care”. The bottom space includes the developer’s logo and a hotline for any further information.

The campaign was launched during the first week of October, using uni-poles and triple uni-poles in multiple locations across Greater Cairo.

PyraMed Medical Park is “The best in medical care”, according to Cairo’s billboard-00
PyraMed Medical Park is “The best in medical care”, according to Cairo’s billboard-00

Campaign Credits

Industry: Medical Centers

Brand: PyraMed Medical Park

Advertiser: Samcerete Development

OOH Size: Gate | Triple Uni-Pole | Uni-Pole

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Country: Egypt

Region: North Africa

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