International Faris Group has launched a new OOH campaign to announce the 19th international exhibition for MACTECH Egypt metal forming, machine tools, industrial tools, welding and cutting equipment, in addition to Handling Expo for metal handling and storage equipment at Egypt International Exhibition Center in 5th Settlement. 

The visuals split the billboard in two to announce MACTECH Egypt, explaining that it is for “Metal forming, and welding and cutting equipment” in collaboration with “AirTech” 18th edition for compressed air technologies and accessories, while the other side has Handling Expo, specialized in “Metal handling and storage equipment", in collaboration with "iAEX" the 1st edition of the international exhibition for industry automation technologies and solutions. Both exhibitions are taking place in Egypt International Exhibition Center in 5th Settlement. Other visuals have each exhibition individually with the same information displayed.

The campaign appeared during the third week of October, using uni-poles, mega-signs and billboards in various locations across Greater Cairo.

IFG represents the 19th edition of MACTECH Egypt & Handling Expo-00
IFG represents the 19th edition of MACTECH Egypt & Handling Expo-00

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