With an active OOH strategy and after their latest outdoor advertising campaign, Pyramids Developments carries on with another outdoor campaign to announce Paris Mall’s down payment to reinforce the idea that “Pyramids is expanding” in the NAC.

Using the same design template like the ones in their previous campaigns, Pyramids Developments is releasing the information of Paris Mall’s down payment “20% for your office”, “The first deposit of the rent” on their branded purple background. Another visual with the same background and the logo of the developer is there written in a huge font.

The campaign appeared during the last week of October and can be seen on double-decker poles and serials of mega-signs in different locations across Greater Cairo.

Pyramids Developments is reinforcing Paris Mall with an OOH campaign-00
Pyramids Developments is reinforcing Paris Mall with an OOH campaign-00

Campaign Credits

Industry: Real Estate

Brand: Paris Mall

Advertiser: Pyramids Developments

OOH Size: Double-decker Pole | Mega-Sign

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Country: Egypt

Region: MENA

Tags: NAC | New Administrative Capital

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