The Egyptian company that designs and manufactures a 100% Made in Italy water pumps; City Pumps has launched a new branding outdoor advertising campaign to reinforce that they are “The strongest engine in Egypt”.

The visuals includes their branded white background with their familiar design that we usually see on the billboards of Cairo every now and then, adding their product name “City water pumps” and underneath it lies their tagline “The Strongest engine in Egypt” and next to it lies their “100% made in Italy” water pumps.

Expanding during the second week of October, the campaign is using billboards and mega-signs in multiple locations across Greater Cairo.

City Pumps proves to have “The strongest engine in Egypt” on Cairo’s billboards-00
City Pumps proves to have “The strongest engine in Egypt” on Cairo’s billboards-00

Campaign Credits

Industry: Sanitary Ware

Brand: City Pumps

Advertiser: City Pumps

OOH Size: Billboard | Mega-Sign | Wallscape

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Country: Egypt

Region: MENA

Tags: Branding Campaign

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