After their branding outdoor advertising campaign last winter, real estate developer Marakez has launched a brand new OOH campaign to bring back AEON and announce the launch of AEON North Tower located in 6th of October City, after launching their South Tower on an outdoor campaign in March 2018.
Releasing an awareness campaign to inform everyone that AEON has now a North Tower for you to enjoy; Marakez is making sure they spread the sophisticated vibes of their residential project on Cairo’s billboards, using a light background with the least elements they could use, advertising for the services and luxuries at their North Tower such as “Heated indoor lap pool”, “Luxury fully finished apartments”, “A grand entrance to your home” and their master copy “Taking living spaces to new heights” with visuals that complements each copy perfectly.
The campaign started to spread during the fourth week of October, using mega-signs, uni-poles and billboards in premium locations across Greater Cairo.
Industry: Real Estate
OOH Size: Billboard | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: 6th of October City | Awareness Campaign | Product Launch
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