Latest OOH campaign from ON Sport channel promotes the 2017 Arab Club Championship, a football tournament that features clubs from the Middle East and North Africa region. Formerly known as the “UAFA Club Cup”, the Arab Club Championship will take place in the cities of Cairo and Alexandria from 21st July to 5th August. The ads showcase the competition’s logo over a background of pastel colors, as well as the logos of the participating teams – Egyptian teams in the runner-up include Al Ahly and Zamalek. With uni-poles, mega-signs, lighboxes, and multitude of Flags, the campaign spreads massively across the Greater Cairo.
