Real estate developer Beta Egypt has released a new teaser outdoor advertising campaign to promote its upcoming shopping mall Golf Corner in 6th of October City, offering industrial, administrative and clinical services, after their OOH campaign for Beta Greens last August. Black equals elegance, black equals exclusivity and black equals sophistication, this is why the developer is using this color specifically as the visuals' background with the mall’s name in a huge font “Golf Corner”, promising everyone that it’s “Coming soon” and the developer’s logo and hotline at the bottom of the visuals to create a call-to-action for the billboard’s viewers. The campaign appeared during the first week of October, using uni-poles in different locations across Greater Cairo.
