Vodafone’s Red Concert is finally here, as the recently-launched OOH campaign from telecom operator announces across the city. After the exclusive release of Amr Diab’s album with trending outdoor campaigns and multi-channel initiatives from the brand, the superstar keeps conquering the summer with yet another concert at the exclusive Marassi’s Arena. Organized by Promoters International and sponsored by Emaar, with notorious partners such as OPPO, NRJ, CIB, Pepsi, and Careem, just to name a few, the Red Concert is the biggest event of the summer with the top artist in the country. With the slogan “Exclusive memorable night”, the ads showcase the cover of Amr Diab’s latest album in black and white, with high contrast of white ad copy and the red branding elements of Vodafone. Just launched a couple of days ago, the campaign uses mega-signs, and uni-poles, as well in selected strategic locations across the Greater Cairo.
