Starting to hit the OOH market with an awareness outdoor campaign in August, then reinforcing their project in September with an OOH campaign; Skywalk Developments has been keeping their out-of-home strategy active, advertising their mixed-use project Skywalk located in Mehwar Exit and Cairo- Alexandria Desert Road.

Promoting the lifestyle that awaits you at Skywalk; the visuals have an interior and exterior shots, in addition to a bird-eye shot of the project, displaying their different facilities and showing you the community you will enjoy, where you can “Dine underneath the stars”, enjoy “Luxury shopping experience”, take advantage of their “Exceptional office spaces” in addition to the “Luxury hotel and serviced”. Other visuals are similar to the ones on their previous campaign with a space galaxy like background and the project’s name in a big font.

The campaign started to spread during the first week of October, using a serial of uni-poles in different locations across Greater Cairo.

Skywalk offers a lifestyle you don’t want to miss on an OOH campaign-00
Skywalk offers a lifestyle you don’t want to miss on an OOH campaign-00

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