Repeating one of their latest outdoor advertising campaigns; Americana Group promotes their leading QSR Pizza Hut to reinforce their special offers and promotion, making sure you “Save your money” to guarantee a strong ongoing strategy following their latest OOH campaign last August.

The campaign is using a promotional marketing strategy with repeated visuals of a grayish background and a mouth-drooling pizza, tempting everyone with its delicious toppings and a huge Pepsi next to it. As for the ad copy, it says “You will save money” as it announced before.

Popping up during the first week of October, the campaign is using double-decker poles and uni-poles in multiple locations across Greater Cairo.

Pizza Hut repeats their promotional outdoor campaign-00
Pizza Hut repeats their promotional outdoor campaign-00

The Art & Science of OOH

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