The origin of feta cheese, Rhodes Cheese took to the streets of Cairo, Egypt to advertise their different Feta cheese flavors on a new branding outdoor advertising campaign.
Branding for themselves to make sure everybody is introduced to their delicious Feta; Rhodes uses a blend of light blue mixed with white to fir their product’s identity, adding a young lady who is mesmerized by the bite she just took from her feta sandwich. Another visual has the same background and different types of feta standing there with their eye-catching packaging, explaining that “The difference has been shown” to differentiate themselves from the competition out there.
The campaign appeared during the first week of October, using double-decker poles and uni-poles in various locations across Greater Cairo.
Industry: Food & Beverages
Brand: Rhodes Cheese
Advertiser: Al Borouj for Food Industries
OOH Size: Double-decker Pole | Gate | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Branding Campaign
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