An OOH campaign announces NextMove’s third edition

In a world where the real estate industry is moving forward every day, the chance of getting your dream house is not that hard anymore; Informa Exhibition has launched a new OOH campaign to announce the arrival of  the third edition of NextMove’s real estate exhibition this October, powered by Cityscape Egypt. 

Using event marketing; the visuals have a bright background and a family thrilled with the first look at their new house, while the ad copy informs that the exhibition is happening during the “17th-19th of October” at Egypt International Exhibition Center (EIEC), addressing you as a parent to “Provide your family their dream house”. Another visual has the same information and an ad copy that says “Imagine your home … Find your chance”, “Draw your future with NextMove”.

The campaign appeared during the first week of October, using mega-signs, uni-poles and billboards in various locations across Greater Cairo.