One of Egypt’s prime real estate developers Egypt Resorts Company has launched a branding outdoor campaign to promote their brand and secure a position in the competitive Egyptian market. With more than 20 years of involvement in the real estate industry, ERC is keen to deliver to consumers a one of a kind and fully integrated experience. The visuals feature different real-life shots that show the mesmerizing sea in the background with the beautiful architects of Sahl Hasheesh around it; regarding the ad copy, it gives a sense of empowering to the advertiser “The master developer of Sahl Hasheesh”, helping the advertiser to get in touch with their potential clients.